We’re back with another WEBSITE WEDNESDAY… 💥
…featuring another top tip for your business website’s written content.
No.15: Write professionally. Show you’re credible.
No matter how serious or how frivolous your services or products are, you must demonstrate that your company is trustworthy. Essentially, your customers/clients have to know that they will receive what they pay for.
Your website’s written content can help a lot, so spend time ensuring it’s professional. If relevant, describe your background, training, qualifications and certifications. Double-check for any errors or missing info in your product descriptions. Correct grammatical errors, typos, broken links and poor formatting.
See also Website Wednesday No.4 for tips about the importance of relevant content.
💖 Note: If you need *personalised* help crafting well-written content and sales copy for *your* website, give me a shout. I’ve been delivering this service for small and medium-sized businesses, from a wide range of sectors, for over 5 years. 💖
Keep a lookout for a whole range of WEBSITE WEDNESDAY tips, all with the aim of attracting more site visitors and sales for your business. And if you’d like to propose a topic, just comment below.
Thanks, Simon at Site Review UK
