“Why would I need website content and SEO advice?”

Website content review service by Site Review UK (Image shows two people using a laptop with the caption: Formatting, layout and clarity are all vital to get your message across)

You may have a beautifully designed website already, and be asking yourself…

“Why would I need website content and SEO advice?”

A professional-looking business website is obviously going to be attractive to visitors, but design alone will not lead to customer conversions or increase your sales. You must make it easy for your site visitors, at every stage, before they click away. Did you know you can easily format your pages to:

  1. rank them higher in search engines,
  2. improve the ‘readability’ and ‘navigability’ of your most important content to help your busy site visitors, and
  3. meet accessibility guidelines?

I will spot any issues your current website developer may have missed, helping to bring more visitors to your site — and crucially helping to convert those visitors into paying customers. The chances are you need a professional website content review.

Formatting, layout and clarity

'Writing for the web' banner

Writing for the web is very different to other forms of writing. Your audience — who are all your potential customers — will only scan part of your pages, very quickly. If they don’t find the information they need, they will soon click away. Remember: 50% of your potential customers are likely to leave your web page within 8 seconds.

“It may well be true that everyone has a good novel in them, but not everyone is capable of writing clearly for the web!”

Simon Anderson

Formatting, layout and clarity are all vital to get your message across. For example:

  • clear descriptions of your products and services,
  • informative blog content,
  • some well-written paragraphs to explain your company’s background, history or USP (unique selling point),
  • an easy-to-find page of contact details, and
  • a slick checkout/sign-up process.

Also, with accessibility in mind, for your customers who are visually impaired, it’s important to correctly format all images on your website. Site Review UK’s website content review will explain how.

So, calling all small (and medium-sized) businesses, organisations, societies, sports clubs and tourist attractions — across the UK! Whether you are a high-end bespoke business, a family-run trade or tourist attraction, or a small Sunday League football club, your web pages will be easier to read and navigate, once you consider my layout tips and recommended edits.

S.E.O. tips

'Search engine optimisation' banner

Your website or blog will be easier to find if you format the content correctly and follow a few simple search engine optimisation tips. Your pages will rank higher in all the commonly used search engines, helping to drive potential customers to your site. I will guide you through everything, including proven techniques to improve your ‘on-page seo’ (personalised for your website) and advice about ‘off-page seo’, increasing your site speed…

See also my blogs ‘The 3 best free SEO tricks for your website or blog’ and ‘SEO tricks and website treats’.

Site Review UK – optimising and clarifying your online content
Expert website content advice by Site Review UK – optimising and clarifying your online content

Treat your website to a
professional content review this month.