Blogs by Simon at Site Review UK on the topic of customer conversion.
The return of WEBSITE WEDNESDAY! 💥 Here’s a really important top tip for your business website. No.27: Check what Google’s AI knows about you. You’ll have seen this already… Google’s AI-generated search results, at the top of the page when you are searching for information. They’re called AI Overviews. But what if the information about … Read more
The return of WEBSITE WEDNESDAY! 💥 Here’s another important top tip for your business website. No.26: Be the authoritative voice and use long-tail keywords. Whether you’re an accountant, a florist, a landscape gardener, a training provider… once you become established, you will have picked up skills that people need. Publish a separate page or a … Read more
It’s competition time, celebrating 25 WEBSITE WEDNESDAY top tips 💥 You’ll have seen some of my WEBSITE WEDNESDAY blogs, by now, either here on posted on social media. Each one provides a snippet of my expert advice for your business website, social media profiles or presence on Google. Now, my day job is to provide … Read more
The return of WEBSITE WEDNESDAY! 💥 Providing top tips for your business website and social media profiles. No.24: Check your indexed pages on Google. These are the pages that Google knows about, and will attempt to rank in their search results, so it’s obviously important (as a website owner) that all your key content is … Read more
The return of WEBSITE WEDNESDAY! 💥 Providing top tips for your business website and social media profiles. Here’s an important one. No.23: Get an independent expert’s view. You’ve heard the phrase “…can’t see the woods for the trees”, meaning you’re too close to something to be able to see the bigger picture. This certainly applies … Read more
It’s WEBSITE WEDNESDAY again! 💥 Time to return with another top tip for your business website and social media. No.22: Celebrate your successes. Good news has to be shared, right? There’s no point keeping it to yourself. Post about your business successes on social media, but also write more detailed updates for your website audience. … Read more
A new look for our WEBSITE WEDNESDAYs 💥 Reminder: These WEBSITE WEDNESDAY posts feature top tips for your business website/social media to help attract new customers. No.21: Ensure your hashtags are accessible. It’s a great tip in general to ensure that everything is accessible on your website and other communications. Anything that improves clarity is … Read more
Time for another WEBSITE WEDNESDAY top tip… 💥 …to help customer conversions via your business website. No.20: Showcase your testimonials. These days, we’re all familiar with being asked to provide positive feedback whenever we’ve interacted with a big firm. But when you’re a small business, customer feedback can be worth its weight in gold. And … Read more
It’s the return of WEBSITE WEDNESDAY! 💥 Here’s a tip to complement your business website. No.19: Tell Google Business Profile when you’re closed. Small businesses: as you’ll be aware, your Google Business Profile (formerly known as Google My Business) enables you to display your regular opening hours. Importantly, though, when there are forthcoming Bank Holidays … Read more
It’s WEBSITE WEDNESDAY again! 💥 So, here’s another top tip for your business website. No.18: Write about *you*… It doesn’t matter if you’re just starting up or if you’re now an established small business. Publish a page on your website that talks about you and your experience, training and qualifications. And if you’re a larger … Read more