Blogs by Simon at Site Review UK on the topic of customer conversion.
Time for another WEBSITE WEDNESDAY top tip… 💥 …to help customer conversions via your business website. No.20: Showcase your testimonials. These days, we’re all familiar with being asked to provide positive feedback whenever we’ve interacted with a big firm. But when you’re a small business, customer feedback can be worth its weight in gold. And … Read more
It’s the return of WEBSITE WEDNESDAY! 💥 Here’s a tip to complement your business website. No.19: Tell Google Business Profile when you’re closed. Small businesses: as you’ll be aware, your Google Business Profile (formerly known as Google My Business) enables you to display your regular opening hours. Importantly, though, when there are forthcoming Bank Holidays … Read more
It’s WEBSITE WEDNESDAY again! 💥 So, here’s another top tip for your business website. No.18: Write about *you*… It doesn’t matter if you’re just starting up or if you’re now an established small business. Publish a page on your website that talks about you and your experience, training and qualifications. And if you’re a larger … Read more
Time for another WEBSITE WEDNESDAY post… 💥 …featuring another top tip for your business website. No.17: Learn about your Sitemap. Your business website’s ‘XML Sitemap’ can be extremely useful to you, so first of all, check you have one. Type /sitemap.xml or /sitemaps.xml in the address bar after your domain name. If you only see … Read more
We’re back with another WEBSITE WEDNESDAY… 💥 …featuring another top tip for your business website. No.16: Ensure your website is ‘secure’. A secure website, in this sense, means that any data exchanged via the site is encrypted, so can’t be intercepted. Secure sites have a ‘https://’ address, instead of a basic ‘http://’. This is important … Read more
We’re back with another WEBSITE WEDNESDAY… 💥 …featuring another top tip for your business website’s written content. No.15: Write professionally. Show you’re credible. No matter how serious or how frivolous your services or products are, you must demonstrate that your company is trustworthy. Essentially, your customers/clients have to know that they will receive what they … Read more
Here’s a tip to complement your business website. No.14: Publish updates from your Google Business Profile. Businesses: It’s more than likely that you will benefit from having a Google Business Profile (formerly known as Google My Business). Once you’re set up, begin publishing regular business Updates/Offers/Events, to help reach your target audience. These updates help … Read more
It’s WEBSITE WEDNESDAY! 💥 Ready for more hints and tips for your business website? Here’s one from the heart. No.13: Regularly check your customer contact forms. So, is this an unlucky number 13? Or an embarrassing admission? I’d say both. One week last year, I discovered that both contact forms on my website were suddenly … Read more
It’s WEBSITE WEDNESDAY! 💥 Here’s another top tip to complement your business website. No.12: Optimise your business Facebook Page. Your business’s Facebook Page profile can contain a lot of useful information for your prospective customers… so spend a little time ensuring that:a) everything is correct ✅,b) everything is as clear as possible ✨, andc) everything … Read more
It’s WEBSITE WEDNESDAY again! 💥 Here’s another top tip to complement your business website. No.11: Get displayed on Google Maps. 📍This is pretty much a no-brainer if you’re a shop, restaurant or visitor attraction, but what about other types of businesses? 📍Any service provider, sports club or social organisation will also benefit. As will many … Read more