customer-conversion

The return of WEBSITE WEDNESDAY! 💥 Providing top tips for your business website and social media profiles. No.24: Check your indexed pages on Google. These are the pages that Google knows about, and will attempt to rank in their search results, so it’s obviously important (as a website owner) that all your key content is … Read more

The return of WEBSITE WEDNESDAY! 💥 Providing top tips for your business website and social media profiles. Here’s an important one. No.23: Get an independent expert’s view. You’ve heard the phrase “…can’t see the woods for the trees”, meaning you’re too close to something to be able to see the bigger picture. This certainly applies … Read more

Time for another WEBSITE WEDNESDAY top tip… 💥 …to help customer conversions via your business website. No.20: Showcase your testimonials. These days, we’re all familiar with being asked to provide positive feedback whenever we’ve interacted with a big firm. But when you’re a small business, customer feedback can be worth its weight in gold. And … Read more

It’s the return of WEBSITE WEDNESDAY! 💥 Here’s a tip to complement your business website. No.19: Tell Google Business Profile when you’re closed. Small businesses: as you’ll be aware, your Google Business Profile (formerly known as Google My Business) enables you to display your regular opening hours. Importantly, though, when there are forthcoming Bank Holidays … Read more

It’s WEBSITE WEDNESDAY again! 💥 So, here’s another top tip for your business website. No.18: Write about *you*… It doesn’t matter if you’re just starting up or if you’re now an established small business. Publish a page on your website that talks about you and your experience, training and qualifications. And if you’re a larger … Read more

Time for another WEBSITE WEDNESDAY post… 💥 …featuring another top tip for your business website. No.17: Learn about your Sitemap. Your business website’s ‘XML Sitemap’ can be extremely useful to you, so first of all, check you have one. Type /sitemap.xml or /sitemaps.xml in the address bar after your domain name. If you only see … Read more

We’re back with another WEBSITE WEDNESDAY… 💥 …featuring another top tip for your business website. No.16: Ensure your website is ‘secure’. A secure website, in this sense, means that any data exchanged via the site is encrypted, so can’t be intercepted. Secure sites have a ‘https://’ address, instead of a basic ‘http://’. This is important … Read more