It’s WEBSITE WEDNESDAY again! 💥
Time for more hints and tips for your business website. Just comment below if you’d like any more details or want to propose a topic.
No.4: The importance of relevant content.
As Google gets to know your website, it will be checking how relevant your content is. It needs to be focused, on-topic, authoritative and unique. So if you have a menu page called Dogs and the content is somehow all about cats, copied from another section on your website, and doesn’t even answer any questions about cats (or dogs!), then something is very wrong.
That’s a silly example, but think how your own website is set up. Is it clear what information is on each page, and is the information as up-to-date and relevant as possible?
Remember, clarity is key, and your content should aim to improve the customer experience on your site… which will help your AIDA sales conversion funnel (Awareness, Interest, Desire, Action).
Keep a lookout for a whole range of WEBSITE WEDNESDAY tips, all with the aim of attracting more site visitors and sales for your business.
Thanks, Simon at Site Review UK
