It’s WEBSITE WEDNESDAY again! 💥
Time for more hints and tips for your business website. Just comment below if you’d like any more details or want to propose a topic.
No.3: Use ‘Call-to-action’ buttons.
This is something specific to focus on, on the majority of your web pages. A call-to-action is a prompt for an action that you want your site visitor to take. Examples might include ‘Call us’, ‘Read more’, ‘Buy’ or ‘Sign up for our newsletter’.
It’s especially important to format your button well. Ensure it stands out on the page, give it one of your brand colours and (most importantly) ensure that the link works. The link might be an internal link (to the most relevant content on your website), a working ‘tel:’ telephone number (that will call your number if tapped on a smartphone) or a ‘mailto:’ email address (that will make it easier for customers to email you).
Remember, clarity is key, and these buttons should ensure there are no dead-ends on your website. If you use your ‘Call-to-action’ buttons well, you will improve the customer experience on your site, which will help your AIDA sales conversion funnel (Awareness, Interest, Desire, Action).
Keep a lookout for a whole range of WEBSITE WEDNESDAY tips, all with the aim of attracting more site visitors and sales for your business.
Thanks, Simon at Site Review UK
